Mojdeh Stone

Owner, Another Dancing Bear Productions · San Francisco

Who she is

• Runs adbp.com, a branded merchandise and corporate gifting business: apparel, awards, drinkware, bags, tech accessories. Their own tagline: "Ideas Design Production Logistics."
• What companies buy from her: tradeshow giveaways, employee onboarding kits, customer thank-yous, donor recognition. There is a whole eco line (biodegradable, organic, recycled) and a "Hand Crafted in the USA" line.
• Running it since 1990, clients from startups to the Fortune 500. (Boardy's summary, not confirmed.)
• Co-founded it in 1990 with Jonathan Stone; the name came from his college nickname. Her own site lists her as Mojdeh Kashfi. (adbp.com, Our Story and Meet the Team.)
• MBA; was a financial analyst at Montgomery Securities and worked in franchise development before this. She reads numbers. (adbp.com.) Woodbury University on LinkedIn.
• Nothing she has written or said publicly names a pain point. No blog, interviews or posts found.
• Sees AI as an empowering coworker and is working out what the future of work means from a founder's seat. (Boardy's read of her; ask, do not assume.)

Her angle: why she is at Tech Week

InferenceNo one has told us. Best reads, most likely first:

1. Customers. The room is her buyers: founders, onboarding and HR leads, event planners. Arriving at 3:30 suggests the mixer matters more than the talks.
2. AI for her own shop. Boardy says she sees AI as a coworker and is thinking about the future of work.
3. What is next. 35 years in, owners sometimes ask where the business goes. A guess; do not raise it.

She may be a seller and a buyer in the same room. If customers: ask who she hopes to meet and introduce her to someone. A favor beats a pitch. If AI: that is your opening.

Why you two

Overlap is thin, and that is fine. She is exactly who you build for: a non-technical owner with 35 years of real workflow, curious about AI. Three uses:

• Customer discovery. How a real small business actually runs, from the owner.
• Test your one sentence on an outsider. If she asks "like what?", you learn which example to lead with.
• She is a connector. 35 years of SF buyers in HR and marketing.

Honest odds: this may just be a pleasant twenty minutes. Go curious, do not pitch.

Which of your projects

Show one, not four. Boardy: your story "reads as four people, not one."

1. MCP apps, the closest fit: "AI as a coworker" made concrete. Only after she names where her time goes. Then describe a brief-to-quote assistant built for her shop.
2. Wally Walks as the opener: "What is the one stop you would add to an SF walk?" Makes it about her. Guess: a branded team walk could sit next to her onboarding kits.
3. LITMUS only if the talk turns to news.
4. PANDA, skip. Teacher-facing.

Your one sentence

Boardy's advice to you: lead with one sentence, let the rest be evidence. Boardy introduced you through Intent Solutions; you can say Sheahan AI.

Her industry right now

Industry, not herSafe to ask about, never to assume:

• Tariffs. Most blanks are imported; 82 percent of PPAI's top 100 companies call tariffs their top concern, and distributor sales fell in Q1 and Q2 2025. (PPAI, ASI Counselor.)
• Supplier price increases. Most top suppliers raised prices in 2025; quotes go stale fast.
• Swag platforms like SwagUp and Sendoso: low minimums, instant online pricing, home delivery for remote teams.

Questions to ask

1. What does "AI as a coworker" look like in your business today, if anything?
2. Walk me through one order, from the first ask to delivery. Where does the time go?
3. What part of the week do you wish someone else handled?
4. How has what companies buy changed since remote work? Onboarding kits shipped to homes, fewer trade shows?
5. What are your Tech Week clients asking for right now?
6. What have you tried with AI that did not stick, and why?

If it opens a door

Ideas, not a pitchOnly if she names the pain first. Small, concrete things you could build or show:

• A client brief (budget, headcount, event, vibe) turned into a product shortlist and a mockup in minutes.
• Quote and reorder follow-ups that draft themselves from past orders.
• Teaching her or a staffer to run an assistant on their own work, the thing you do best.

Keep in mind

• Listen more than you talk. She has run a business longer than most people in that room have been working.
• Boardy's descriptions of both of you have been loose. Check, do not repeat.
• Leave with one next step: the Wednesday call, a look at her ordering workflow, or a clean goodbye.

After

• Same-day thank-you email from max@sheahan.ai.
• Keep or cancel the Wednesday 1:00 call.